I sell, and I build the tools behind the selling.

Samuel Adeida — Luxury sales & internal systems

Between 2022 and 2026 I worked across sales, customer experience and operations for a supercar ice driving operation in Swedish Lapland — managing international private and corporate clients, including UHNWI and C-level customers, developing commercial packages and pricing, and building partnerships with luxury concierges and automotive brands.

Over time the role expanded past selling into the design of the business itself. When quoting took an hour and pricing drifted between people, I rebuilt the process and then built the tool. When years of customer data sat scattered across spreadsheets and mailboxes, I structured it and migrated it. When the fleet ran with no operational data, I built the telemetry.

Before that, at an online used-car retailer, cancellation cases went from one or two a week to fifteen. I built the process that absorbed them, and NPS moved from 53 to 65 in a year.

I don't have one predefined type of project. I'm most useful when the problem is complex, the solution isn't obvious yet, or someone needs to take ownership and make it happen.

Business. Sales. Technology. Operations. Execution.

Roles, dates and results — see the CV